What we do
Key Account Management
We build and nurture strong partnerships with all banner groups, independents and regional pharmacies. By understanding their needs and delivering tailored strategies, we unlock growth, ensure brand alignment & compliance, and create long-term value for both client and customer.
Merchandising & Training
We bring your brand to life inside and outside the Pharmacy with standout merchandising and skilled staff who know how to sell. Our team ensures shelves are set up for success, while tailored training gives pharmacy and retail staff the confidence to recommend your products and drive customer conversion.
Banners we work with
Reporting & Analytics
We provide data-driven insights to support the brands it represents and assist sales teams. Clients receive regular reports on performance, market trends, and access to real-time analytics to inform brand development and growth strategies. The data science team, led by Dr Evan Webster PhD, is developing a customised AI platform focused on efficiency, innovation, and growth acceleration.
Wholesaler Servicing
We will handle negotiations, ranging, margins, pricing, perform business reviews, and manage all matters associated with each of the Wholesalers. Our four (4) Key Account Managers have frequent touch points with each Wholesaler and ready to negotiate.
Category Management
We enable clients to take ownership of their category through data-driven insights and strong customer relationships. By collaborating with banner groups and independent pharmacies, we develop effective pricing, promotional plans, and product placements to boost visibility, sales, and brand equity. From launches to seasonal campaigns, our approach ensures your brand is positioned optimally for maximum impact.
Digital Engagement
We connect brands to customers through smarter digital channels. From targeted EDM campaigns and fax mailings to client-specific extranets, we deliver tailored communications that keep your brand front of mind and make it easy for customers to engage, order, and buy.
Managing Brand Conflict
As our clients have grown and crossed into categories of other clients, Pharmabroker Sales has established dedicated divisions and systems that enable us to deal with conflicting brands on a daily basis. In some cases, our clients have even acquired brands that conflict with their existing brands.
Four completely different selling teams (PBS, PPP, PBC, PBH) plus one in NZ, all with different Representatives, Managers and Divisional Leaders ensure conflicting brands are not represented by the same person.
Bespoke Information systems have also been built to ensure confidential information cannot fall into the hands of a competing division including different servers, firewalls and CRM privileges.
In total, Pharmabroker Sales represents 42 brands over 16 categories that compete with other brands represented by Pharmabroker Sales. In essence, Pharmabroker Sales has needed to become an expert in dealing with conflicting brands as our clients continue to expand.
In Store Execution
Our reps work tirelessly to ensure your products stand out. From a quick shelf tidy to creating eye-catching window displays and building large gondola ends, we handle every detail with care. Whether it’s maintaining brand consistency or maximizing visibility, Pharmabroker ensures your products are showcased in the most impactful way possible — driving attention and sales where it matters most.