About Us
Our History & Expertise
From Boutique Beginnings to Market Leadership
Founded in 1979 by Stewart Bowen, Pharmabroker Sales has grown from a boutique brokerage into the leading pharmacy sales partner across Australia and New Zealand.
In 2009, Managing Director Geoff Lovell joined the business, bringing deep national sales and operations expertise, helping drive the company’s next phase of growth.
Today, our team of 90+ specialists’ powers over $500m in annual sales for more than 96 leading brands. Our structure includes: four national sales teams, sales support and customer service squads, a New Zealand go-to-market team, data & analytics scientists and finance and operations experts. Together, we deliver unmatched pharmacy channel coverage, strategic execution and measurable results.
Our Services
As a trusted pharmacy brokerage partner, we provide a full suite of services to help brands succeed in pharmacy, including brokerage for OTCs and ethical lines, merchandising, training, planogramming, and promotional planning. Our metropolitan and national sales support teams cover major chains like Chemist Warehouse, TerryWhite Chemmart, and Priceline. Our E.D.M. and eMailing system manages orders electronically and provides automated sales and market analysis for our clients.
Our People & Coverage
As pharmacy specialists, we provide comprehensive coverage of all 6,100 pharmacies in Australia and more than 900 in New Zealand. This is managed through five (5) dedicated sales teams and a field merchandising team with office located in every state of Australia and in Auckland, NZ.
Our territory managers, key account managers, merchandisers and customer service team, are well-equipped to make a difference to your brand. Our Data Science and Commercial Finance teams operate in the background providing actionable insights to the front-line teams.
Our Technology
Our in-house developed CRM powers every aspect of sales execution. It houses complete product information, territory plans, and call runs, while giving reps instant access to pitch books, training materials, and tailored client messaging.
Fully multimedia-enabled and iPad-ready, the platform streamlines order placement, enhances training, and ensures your brand story is delivered consistently and effectively.
Managing Brand Conflict
As our clients have grown and crossed into categories of other clients, Pharmabroker Sales has established dedicated divisions and systems that enable us to deal with conflicting brands on a daily basis. In some cases, our clients have even acquired brands that conflict with their existing brands.
Four completely different selling teams (PBS, PPP, PBC, PBH) plus one in NZ, all with different Representatives, Managers and Divisional Leaders ensure conflicting brands are not represented by the same person.
Bespoke Information systems have also been built to ensure confidential information cannot fall into the hands of a competing division including different servers, firewalls and CRM privileges.
In total, Pharmabroker Sales represents 42 brands over 16 categories that compete with other brands represented by Pharmabroker Sales. In essence, Pharmabroker Sales has needed to become an expert in dealing with conflicting brands as our clients continue to expand.